The five main principles of an effective institutional logo is for it to be simple, memorable, timeless, versatile and appropriate, as a result of this we chose the logo that fit this brief the closest. We chose this institutional logo because we thought it was the most professional looking design that we came up with and therefore, represented a mainstream institution better. The logo that we chose was more appropriate to our target audience than the other design and it also represented the name of our institution better as it the wolf design could be easily identified. The chosen logo had a better colour scheme which could be seen as more eye catching and therefore, will be a more successful institutional logo.
Sam du Berry
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