At the start of any film an institutional logo will appear at the start, this is the company who produced the film. These can be mainstream or independent logos which have significant differences. generally, the main difference is that mainstream ones are usually moving animated logos whereas independent tend to be still pictures.
Mainstream
20th Century Fox is a mainstream institution that is one of the big six. This institutional logo is an example of a mainstream logo that is moving. The 20th Century Fox logo has been improved over the years from when it first cam around in 1914 and now it is one of the biggest institutions. In 1914 the 20th Century Fox logo was in lack and white and was virtually a still image with little movement. It wasn't until quite recently that the logo started having a lot of movement/ animation. The most recent logo also features high quality colour and animation.
Independent
Film 4 is an example of an independent logo for the institution who cater their film towards niche film categories. Independent logos are still images mainly because they are simple and easier to budget for. They haven't shown much progression over the time they have been used but they used to black and white and then they were changed to colour more recently when it became available.
Sam du Berry and Rhys Williams
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